User experience strategy and corporate website redesign for athenahealth
athenahealth
Following a rebrand of athenahealth in 2017, a redesign of the company’s website was initiated. After an exhaustive user experience and content strategy overhaul, a flexible system of configurable website components was designed and developed to provide as much flexibility as possible, while maintaining a brand focused visual aesthetic.
Project Contribution: Lead Designer, UX design contributor, visual and interaction design, visual and backend system taxonomy development, production design, visual system and style guide, management of frontend development team, QA process development, content management, and iteration/component optimization design.