Brand refresh and interactive website design for Rotel HiFi

Tank Design

More than fifty years of designing, engineering, and manufacturing audio/video components have put Rotel HiFi at the top of the audio field. An interactive website experience, inspired by highlighting the clean lines and detailed construction of Rotel products, was created to reflect the brand steeped in tradition and excellence.

Rotel HiFi website homepage design on laptop
Rotel HiFi website design displayed on tablet and 3 mobile phones
Rotel HiFi website learn and share page design displayed on laptop computer screen
Rotel HiFi website support page design displayed on laptop computer screen
Rotel HiFi website Support page displayed on laptop

Project Contribution: Lead Designer, creative direction of look and feel, concept development/strategy, UX/UI design, website design, icon design, photography (art direction), and production design.

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