Branding, website, and collateral design for the Wyeth Cambridge

Tank Design

The Wyeth, located in Cambridge, MA, one of the first LEED Platinum certified apartment complexes in the Boston area was built with sustainability and luxury in mind. A contemporary brand system, focused on green living, was brought to life through a new logo, defined brand pillars, stationery suite, custom welcome kit box, construction signage, and website.

The Wyeth Cambridge black seal logo with oak leaves
They Wyeth Cambridge stationery suite layout including letterhead, envelope, business cards, notebook, pencils, folder and patterned mailing tube
The Wyeth Cambridge black logo with oak leaves on cardboard brick box welcome kit
The Wyeth Cambridge website homepage design displayed on laptop computer screen
Image of woman carrying a Wyeth Cambridge black logo with oak leaves on a tote bag
Image of finisheD Wyeth Cambridge construction canvas design at job site
The Wyeth Cambridge 3 color oak leaf motif pattern design

Project Contribution: Lead Designer, logo design, co-creative direction of brand voice, look and feel, printed collateral, product design (welcome kit box and contents), construction mesh design, brand guidelines, and website design.

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