Brand refresh, website concepting, and collateral design for Draper
Tank Design
Draper is a century old engineering firm with headquarters located in Cambridge, MA. The cutting-edge engineering laboratory wanted a new brand to reflect its innovative thinking and creative approach to science. The full brand program included identity, defined brand pillars and voice, as well as a website redesign.
Project Contribution: Lead Designer, logo design, creative direction of the brand voice, look and feel.