Brand refresh, user experience strategy, and website design for My Move

Tank Design

My Move was an online resource for stress-busting checklists, reminders, tools, inside tips, and deals for the over 40 million people who move each year. After visual identity and brand voice exercises, as well as extensive website design and development, My Move opened its doors to the world in September 2012. The fully responsive site provided users with easy access to My Move content.

My Move brand image of young girl holding a box in front of a moving van
My Move red logo on cardboard background
My Move red logo on cardboard moving box
My Move brand image of 2 young women walking down stairs holding chairs above their heads
My Move website homepage design displayed on laptop computer screen
My Move website get moving page design displayed on laptop computer screen
My Move brand icons
My Move website design displayed on tablet and 3 mobile phones
My Move brand image of 2 young women moving boxes while moving out of an apartment
My Move magazine spread

Project Contribution: Design Team Member, co-art direction on brand photography, style guide, icons, online advertising, print collateral, and website.

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